Virginia Center For Inclusive Communities Heads First Ever Social Media Campaign #MoreThanAStereotype
This week, The Virginia Center for Inclusive Communities (VCIC) and affiliates from across the country started their first ever social media campaign titled #MoreThanAStereotype.
The campaign hopes to “raise awareness of some of the divides that folks are feeling in communities, to empower those who are feeling limited by stereotypes and give them an outlet to express their feelings,” according to the non-profit’s President and CEO Jonathan Zur.
The Virginia Center for Inclusive Communities works with schools primarily in the Richmond area and throughout Virginia to address issues such as bullying, immigrant student support, and student sexual orientation/identity support.
“This is the first time we tried to build a more intentional social media campaign where other people are sharing their messages under this theme,” said Zur.
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Within the past year, there has been a renewed sense of purpose where “individuals and organizations have to be more intentional about how they are navigating diversity and promoting inclusion,” said Zur. The campaign hopes to help individuals connect more realistically through social media, and to help organizations and schools become more inclusive to people from all backgrounds.
Virginia isn’t the only state participating in this campaign. The National Federation for Just Communities (NFJC) is a group of member organizations that share a common commitment to raising awareness on how to create inclusive and just communities. Zur mentioned a few other state organizations participating in the #MoreThanAStereotype campaign such as, Ohio (Diversity Center of NE Ohio), North Carolina (NCCJ of the Piedmont Triad), and Arkansas (Just Communities of Arkansas).
The Campaign is run by a number of local offices across the country that has come together under the NFJC.
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The #MoreThanAStereotype theme is the beginning to a yearlong series of programming which will compliment teacher and professional development and student programming.
For example, VCIC will hold Diversity Dialogue Day this year, where 200 high school students and educators from the Richmond area will gather to build off the #MoreThanAStereotype theme.
Looking to participate? Go to http://inclusiveva.org/blog/
Students and educators alike have been posting all week to their social media pages of how they defy their stereotypes. Some examples of stereotypes that are being addressed are those such as, “Not all blondes are stupid!” and “Not all women wear dresses.”
With over 150 posts on Instagram so far, it seems the campaign is off to a good start.
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What stereotype do you feel you are limited by?
Post on Facebook, Instagram, or Twitter with the hashtag, #MoreThanAStereotype, and tag VCIC:
Facebook – Virginia Center for Inclusive Communities
Instagram – inclusive_va
Twitter – @inclusiveva
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