A group of VCU design students have banded together to help the Richmond community better understand LGBT issues. They’ve designed a series of coffee sleeves – the cardboard holders that protect your hands from getting burned – that have messages from members of the LGBT community.
We are Graphic Designers at VCU in the Design Rebels course and we were asked to create a socially conscious campaign. For our project we are promoting tolerance in the Richmond community by designing coffee sleeves to distribute to local coffee shops.
“Our goal is to promote acceptance and tolerance in the community,” said Megan Maloney, one of several students involved. “To really just show that everyone is people.” The project arose from a VCU undergraduate course titled Design Rebels, meant to study and create socially conscious graphic design.
The group initiated the project by interviewing four local LGBT individuals. The group then placed a quotation from each interviewed person, along with a monochrome image of them, on a coffee sleeve. The project team chose a sleeve as its medium because they’re subtle and “wasn’t too in your face,” Maloney said. “We wanted it to be something that people didn’t notice on the first glance.”
Your first chance to pick up these sleeves was this morning at both Crossroads locations and Rev It Up in The Fan.
Todays release of the sleeves is a limited run, but if you’d like to see more get printed, consider donating to their non-profit partner The James House.
If you’ve gotten one of these bad boys already, shoot a picture of it on Instagram and tag it #RVAPride.