The OutRVA campaign launches today with advertisements in gay-focused publications in the form of coming-out letters from Richmond.
“We’ve always been close. Like ‘109 miles on I-95’ close,” reads one of the ads for the Washington market.
“There’s something I need to tell you, though,” the ad says. “Something that I’ve known for a while that you might not have picked up on. I know you’ve been busy running the country and everything. So here it is. I’m gay. Love, Richmond.”
Many LGBT people use coming-out letters to communicate their identity to friends and loved ones.
“We thought coming-out letters would be a great way for us, as a destination, to share that Richmond is a welcoming place for LGBT travelers,” O’Donnell said.
“Learning that Richmond is an LGBT-friendly destination might be a surprise,” she said. “The letters offer a personal and powerful way for the Richmond area to communicate this.”
As part of the campaign, the tourism agency sent a Richmond-comes-out letter to television host Ellen DeGeneres, inviting her to visit in time for the Richmond Pride Festival on Sept. 27. A package of Richmondesque goodies — including a shirt and tie from the Richmond-based high-end shirt-maker Ledbury and gifts from the Mongrel and O’Virginia stores in Carytown — went with the letter.
Next Thursday, Sept. 1, marks the start of Virginia Pride month, celebrating and honoring the entire LGBTQ community. You can kick yours off right at VA Pride and OutRVA‘s celebration at Quirk Hotel. At the party, guests will have the opportunity to taste two craft beers exclusively made for VA Pride and OutRVA, a collaboration with Ardent [...]