How often do you hide your sexuality?
Read More: canada, Procter & Gamble, television, Tide
Is this “the new normal” (in Canada)?
A same-sex couple’s playful banter over laundry detergent and “past mistakes” is the focus of this Tide laundry detergent commercial from Procter and Gamble — airing in Canada only.
Cincinnati-based Procter & Gamble, makers of some of the world’s best known brands — including Charmin, Crest, Gillette, Pampers (and Tide) — said last month it openly supports marriage equality, and was taking a public stand in support of its LGBT workers.
In October, General Mills launched a Cheerios campaign, also in Canada, with a television ad centering around a same-sex couple and their daughter.
Watch the Cheerios ad here →
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