Taboo opens third location
Keep you Fourth of July saucy on and off the grill with a little help from Taboo’s newest location on Patterson Avenue.
In 2002, Alison Barber bought Taboo and transformed it from a small lingerie store into an adult playground. “It was stressful and scary, but a lot of fun,” said Barber. After a few years at the Broad Street location, Barber was looking to expand to a second store. “We demolished the building and rebuilt it,” said Barber. “But now it’s huge, new, beautiful and shiny.” According to taboolicious.com, the store has grown over 11 years to “stock every toy imaginable and carry the hottest trends in club-wear and lingerie”.
Alison Barber, Taboo’s Owner
Opening with an all-female staff, Barber came up with the idea of “Naked Mondays”. “We sell lingerie and we have fun, sexual girls working here,” said Barber. “I thought we might as well let them wear lingerie on Mondays, the most hated day of the week.” The female staff grew to be known as the Taboo Girls, who have created a fan-base of their own.
Even though the Virginia traditionally had a conservative stigma, Barber did not lose hope for the adult market. “Whether they are open about it or not, people love adult toys, movies and love dressing up,” said Barber. Not only a local favorite, Taboo has received awards and mentions nationwide. “We’ve won best independent adult store in the country by StoreErotica,” said Barber. “Also, we have been nominated multiple times for AVN awards.”
Racks of toys at the new Patterson Location
Barber sets Taboo apart from the adult store stereotype by creating a welcoming atmosphere for every customer. “I work hard to make sure that we are seen as clean, fun and safe,” said Barber. “We make sure that everyone feels comfortable, differentiating Taboo from the old, scary video stores of day’s past.”
Taboo just opened their third location on 10607 Patterson Avenue, with other locations located on 5100 Midlothian Turnpike and the original 6021 W. Broad St. More information can also be found on Facebook.
Maya Earls and is a second-year journalism student at Virginia Commonwealth University. She was born in Los Angeles, and moved to Richmond in 2000. Her first journalism experience was managing social media for the Rock4Life benefit concert.She enjoys exploring Richmond on her bike and finding good views of the river. Her favorite past-time is watching people dance in their cars from her apartment window.
“When you see more of these episodes of teens texting pictures to each other, there’s obviously an obsession or fixation on the body as an object, not a person.”December 16, 2016
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