When Amazon users discovered yesterday that the website was selling a “Straight Heterosexual Pride” pin, they had two possible reactions — amusement or despair. Thankfully, for the most part, they made the heartening choice to laugh rather than cry.
The pin, an obvious takeoff on the original LGBTQ Pride rainbow flag designed by Gilbert Baker, offers six varying shades of bluish-purplish-gray with which straight people can express their “pride,” and social media users worldwide wasted no time pointing out how hilariously boring the finished product was. “It is also the most ho-hum color ever, like those pics that makeup companies use of arms showing you different colors of foundation,” said Twitter user @megpillow.
Apparently, you can now buy a Straight Pride flag pin. It is also the most ho-hum color combo ever, like those pics that makeup companies use of arms showing you different colors of foundation. Not exactly a ringing endorsement. pic.twitter.com/ywpbY1arzr
— Megan Pillow Davis (@megpillow) April 12, 2018
User @shckldg chimed in with “Straight Pride is seemingly as beige as most straight people’s personalities.”
Straight Pride is seemingly as beige as most straight people’s personalities. pic.twitter.com/OXIn1xehZG
— Danny (@shckldg) April 11, 2018
And user @crudidench pointed out that “the straight pride flag is like a Dulux colour chart for depression.”
The straight pride flag is like a Dulux colour chart for depression pic.twitter.com/PoOFncXvrn
— Crudi Dench ???? (@crudidench) April 12, 2018
The straight-pride gray rainbow badge was created and sold by UK company 1000 Flags, who pulled the product from their website and Amazon after the public outcry. When reached for comment by Newsweek, company director Mark Horler was quick to mention that the company also produces popular rainbow flag and pink triangle pins. He said that the straight pride pin was modeled on an “existing image available online,” which may be true but is also an extremely convenient dodge.
“In no way were either badge produced as an anti-LGBT item and we take offence with that suggestion,” Horler continued. “These are not hate symbols.”
However, regardless of Horler’s statement, there was a UK-based anti-marriage equality group active only five years ago called Straight Pride UK. It was formed to organize a march on May 20, 2013 protesting the House Of Commons debate about same-sex marriage that took place that day, tweeting anti-LGBTQ sentiments like “Being straight is not easy under the circumstances of our society. Straight people are being persecuted every day by political correctness,” and “We need Straight Pride to demonstrate that being heterosexual is nature’s way. We need to crush the gay agenda.”
It’s impossible to determine if Straight Pride UK was the original source of the image used for 1000 Flags’ “Straight Heterosexual Pride” pin. The group is no longer active, and its twitter account has since been taken over by a parody page. However, GayStarNews has screenshots of some of their original tweets, proving that there is a concrete history of hate behind the slogan “Straight Pride.”
Message to 1000 Flags: Google exists, y’all. Look into it next time.