In an estimated $1 million ad project, the non-profit group Freedom To Marry is hoping to change hearts and minds across the south as legal battles make their way to through the state level court system.
“No one knows exactly when the Supreme Court will take the next marriage case – but in this dynamic period ahead, Freedom to Marry will be working the strategy of the Roadmap on two timelines.” said Freedom To Marry on their website. “If the appeals court process in one or more of nearly 40 marriage-related lawsuits (or a case yet to be filed) moves quickly and the Court decides to hear a marriage case, we could see national resolution on the freedom to marry as early as 2015.”
Southerners for the Freedom to Marry is the arm of the campaign which hopes to work its way through traditionally conservative southern states. But in what is being called a “bi-partisan” campaign, Rep. John Lewis (D-GA), U.S. Senator Tim Kaine (D-VA) and George W. Bush advisor Mark McKinnon from Texas will all be part of the southern push.
“Our investment in the South comes at a pivotal time in the marriage movement,” said Evan Wolfson, founder and president of Freedom to Marry. “The South is home to hundreds of thousands of loving, committed same-sex couples – and to a majority of the nearly 50 federal marriage cases now underway in courts across the country. Our new campaign will give voice to the many in the region now ready to move forward, including clergy, business leaders, conservatives, and family members, to show that all of America is ready for the freedom to marry.”
Take a look at the first ad for Freedom to Marry below”: