The tourism organization estimates that the campaign has been viewed 5 million times in media, bolstered by an article in The New York Times, and reached beyond Richmond through 1.3 million ad views. A new state task force on LGBT tourism is seeking advice.
“I’ve been fortunate enough to lead the effort to bring all the pieces together but it has been totally community driven,” she says, citing collaborations with Virginia Commonwealth University’s Brandcenter, local businesses and other partners.
Making all travelers feel welcome in Richmond is a common-sense approach to increasing tourism, O’Donnell says. It also ties in with her desire to share the city she loves with everyone.