“OutRVA stood out because of its exceptional branding work and use of social media to promote the campaign,” said Karri Peifer, one of the Judges of the C3 event. “While I personally support its LGBT-supportive mission, OutRVA was selected as a finalist because of the creative and innovative work.”
The winners of the contest were just as excited. “We didn’t anticipate winning, especially as we were in the running with much larger, talented organizations,” said Blair Warren, Art Director for the OutRVA team. “We’re just a team of six grad students. We were excited to even be considered to participate. Winning was an unexpected bonus.”
The OutRVA folks think them receiving the award is a sign of a larger change happening here in RVA and nationwide. “The Creativity Awards are just further evidence of the cultural renaissance the city is going through and I think people are gravitating towards projects that work to showcase the true progressive nature of Richmond,” Liam Schaefer OutRVA’s Strategist.
There’s still lots in store for the OutRVA campaign. The team of grad students is set to take the campaign to the next level, and hopes to put Richmond and it’s welcoming of the LGBTQ community in the national spotlight.
“This fall we will be taking the campaign nationally with the support of Richmond Region Tourism and we have some exciting things planned leading up to Pride 2014,”said Schaefer.
And as for the “Out stickers,” you can find them at supporting businesses listed on the OutRVA website, or head on down to the Richmond Region Visitor Center at 405 N 3rd St. Open daily 9-5.