Featuring voices and talent from around the city, OutRVA, Richmond LGBTQ-focused tourism campaign, has released a new video with the hopes of attracting more diverse visitors to the Capital of the Commonwealth.
“Richmond is a very diverse place and we have a very diverse LGBTQ community so we were very intentional to show the city’s diversity in the video,” said Kevin Clay, head of the local Big Spoon Agency, who manages the digital side of the OutRVA campaign on behalf of Richmond Region tourism. He helped spear head much of the videos production. “We’re very excited and proud to show the different backgrounds and people that help make Richmond beautiful.”
The video has been in production for months with footage reaching all the way back to the Marriage Equality celebration last year to VA Pride 2015 and interviews collected in between. You’ll see familiar LGBTQ faces like Phil Crosby from Richmond Triangle Players, comedian Mary Jane French, and Gratitude Rising Events organizer Ayana Obika.
The video features music from local gay-lead band My Darling Fury, a fresh version of their song “A, okay, “, which was cut specially for this video.
“A big part of promoting tourism and showcasing RVA and the region as the welcoming place that is it is is really sharing the stories of the people who live here,” Clay said. The idea sprung from there, with the incorporation of video collection leading up to the big release.
More is in the works for OutRVA in 2016, with a focus on families and female visitors to our fair city, but in the mean time they ask they folks share this video and let your out-of-town friends know Richmond is a great place to be out!