The 64,000 members of “One Million Moms” are targeting Nabisco over its “This is Wholesome” campaign that prominent features a same-sex couple and their children.
“Nabisco should be ashamed of themselves” for attempting to “normalize sin,” said the group, in its latest missive.
The company behind Honey Maid graham crackers and Teddy Grahams, unveiled the diversity-rich advertising campaign earlier this month, featuring same-sex parents among its collection of real American families.
“This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome,” chided the group. “One Million Moms stands up for Biblical truth which is very clear in Romans 1:26-27 about this particular type of sexual perversion.”
Among the real-life stories featured in the 30-second ad, is Jason and Tim, who are raising their two sons in a same-sex household.
Also featured is an interracial couple and their three children, and a single dad.
Watch the ad here:
Honey Maid has also released a brief documentary about the families featured in the campaign; here’s more about Jason and Tim and their sons:
Gary Osifchin, Sr. Marketing Director of Nabisco parent company Mondelez International, said, “Each family in the campaign embodies an evolving family dynamic and demonstrates those special family connections that align well with the Honey Maid brand,”