“Love, for a word designed to unite, it can also be pretty decisive,” says Cena, as he defines the concept of patriotism outside of a “rock full of cougars and eagles.”
He asks us to picture the average American and does a lot to challenge what you might be seeing – 51% of the country is female, 54 million are latino, 27 million are disabled, 18 million are Asian, and 3 million are Muslim, he lists.
“Nine million are lesbian, bi, transgender – that’s more than the entire state of Virginia,” he says. “We know labels don’t devalue us, they help define us… after all, whats more American than the freedom to celebrate what makes us, us!”
B-roll of the people he’s describing fades over the screen – mixed race lesbian couples, disable kids, a transgender woman – they hit a wide birth of cultural diversity and it’s pretty powerful stuff.