Fan Free Clinic rebrands to “Health Brigade”
Today the Fan Free Clinic unveiled their new name, Health Brigade, which the non-profit clinic feels better reflects the history and ambitions of the organization.
Karen Legato, Executive Director of formerly Fan Free Clinic now Health Brigade, introduced Director of Communications Kim Farlow, who spoke about the five year process which resulted in the rebranding.
Fan Free Clinic has a long history dating back to the 1960s of supporting the most needy and marginalized communities in the area. In the 60′s, they championed the campaign for access to women’s contraceptives, they were among the first responders during the AIDS pandemic in the 80′s, and they were on the forefront in providing transgender health options, and today they have focused their considerable energies on tackling mental health.
“When these huge health care issues emerged, we were willing to run toward them when many people retreated from them,” Farlow said.
The process of rebranding Fan Free began in 2011 when the organization started conducting research on the public’s response to the name “Fan Free Clinic.” They gathered feedback that indicated that they needed to completely change their name because, not only is the clinic not located in The Fan, but the words “free” and “clinic” were found to invoke negative reactions.
“We begin with words,” said Farlow. ”Words are really the currency with which we start our process so that we can take all this research and coalesce it in a way that’s really reflective of the organization’s DNA, who we are in our bones.”
They wanted the new name to be reflective of their history as first responders and crusaders in access to healthcare. So, they chose Health Brigade because the name is shows both their spirit of leadership and their role as healers.
The logo which accompanies the new name depicts a cross, the traditional sign for hospital, in a mosaic of colors that represent the diversity they embody and service as a healthcare provider. The cross is pictured on a white flag, blowing in the wind.
“The flag is going to the right to represent a forward charge. It has a crimp in it because the idea is there’s momentum, it’s active it’s not passive, we’re moving and charging forward.”
Health Brigade is penned in shades of green to symbolize health and vitality, and the L in health is elongated to act as a flag pole for the logo. The word brigade is written in darker text to emphasize the importance of their work.
“We are marching forward, leaning in, charging forward because we take seriously the importance of helping people restore their health, particularly those people who don’t have access to healthcare,” said Farlow.
Keep up with Health Brigade on Facebook here
“We are very excited about the support we have and the direction that are continuing to move in serving the community.”June 23, 2016
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