Its 2014, but some businesses are still in the stone age. But how you spend your money (especially during this holiday season) can have impacts on how some companies treat others.
Or that’s at least the theory behind HRC’s holiday shopping guide.
“Our annual Buying for Equality Guide gives all fair-minded consumers a quick reference to those familiar, popular brands that are also prioritizing LGBT inclusion,” said Liz Cooper, who oversees the guide as associate director of HRC Foundation’s Workplace Equality Program. “With the LGBT community’s buying power in the U.S. edging close to $900 billion, businesses are increasingly responding with inclusive workplace policies.”
The guide is a massive list (thankfully color coded) showing businesses who have done well, not so well, and some who have been down right naughty to the LGBTQ community.
Using a 100-0 scale, retailers, home and garden stores, restaurants, pet care, health and beauty, and everything in between is rated to help you make sure you’re spending your money in the right way.
At the top of this list you’ll find many businesses who go out of their way to show support:
Sears, Kmart, Target, Amazon.com, Costco, Hallmark, Williams-Sonoma, HSN, and Overstock.com all have scores of 80 or above.
And at the bottom of the list:
Zales, Harris Teeter, Pier 1, Sally Beauty, DSW, Lowe’s, and Bed Bath & Beyond all scored below 30.
So before you empty your bank account in the coming weeks, consider making sure it’s with someone who cares about the LGBTQ community. “Every year we hear from members of our community that before choosing a car, a present, or even drinks for a holiday party, they check the buyer’s guide to ensure their dollars go to businesses that support them,” said Cooper.