Men and women’s clothing company American Apparel recently launched a line of limited edition “Make America Gay Again” shirts, totes, and hats as part of their Pride 2016 Collection. The logo celebrates LGBTQ pride and makes fun of Donald Trump’s presidential slogan, “Make America Great Again” though with a more inclusive message than his.
The collection was made in partnership with the Human Rights Campaign and the Ally Coalition, with 30 percent of the proceeds throughout the month of June going towards the Equality Act and the fight to end LGBTQ discrimination.
Pride ’16 also includes unisex shirts featuring a rainbow flag graphic, in addition to a tote bag that reads “Lesbian/Gay/Bi/Transgender/Queer/Ally”. According to PinkNews, that bag was criticized by social media users, who pointed out that the “A” in LGBTQA doesn’t stand for ally but for asexual or agender .
On June 9th American Apparel responded with a public statement that read, “We heard you and we honor the full spectrum of sexual orientations and gender identities….we strive to be inclusive in our language and merchandise, recognizing that there are so many identities to celebrate,” according to Pink News.
The Pride Collection also has a video component which features American Apparel employees wearing the collection and expressing support for gender and sexual orientation equality.
In recognition of Pride in 2012, American Apparel partnered with the Gay and Lesbian Alliance Against Defamation (GLAAD) to produce t-shirts that read “Gay O.K.”. 15 percent of the proceeds from both the “Legalize Gay” and “Gay O.K.” shirts were donated to support GLAAD during that campaign.
American Apparel has a long past of supporting the LGBTQ community through their merchandise and partnerships with LGBTQ groups. They began printing “Legalize Gay” shirts in 2008, in response to the passage of Prop 8 in California. Since then, the company has passed out over 50,000 free “Legalize Gay” shirts at LGBTQ events around the world.
When gay marriage was legalized in America last year, American Apparel released a limited-edition “Legalized Gay” shirt to celebrate the victory. The “Make America Gay Again” unisex crw neck shirt costs $28 and you can purchase it and other items from the line here.