Competitive sports, once the domain of ultra-manliness, have found room for the rest of us as of late, and the NFL has taken steps to show that support in a pretty sweet new way.
The “kiss cam” has often put couples on the spot for a chance at jumbo-tron PDA, and a new ad from the National Football League is working to broaden our understanding of what a couple means. Heads up, I kind of started crying towards the middle of this:
The ad was created by the Ad Council, a private, non-profit organization that produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies. They worked with the NFL to create this video as party of the Love has no Labels campaign. The concept aims to open peoples understanding that love comes in all forms – “regardless of race, gender, disability, age or religion.”
“Love Has No Labels is a movement to open our eyes to unconscious bias,” reads a statement from the Ad Council. “While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability. By becoming aware of our own biases, we can work to end bias in ourselves, our families, our friends, and our communities.”
“The NFL is strongly committed to diversity and inclusion. We are proud to be working with the Ad Council on their Love Has No Labels campaign,” Anna Isaacson, the NFL senior vice president of social responsibility, told Ad Week.