An ad purportedly from a Swedish gay magazine declares the "queer drink for diverse drinkers"' alignment to be "vers." We're still wondering how to feel about this.
Marilyn Drew Necci | August 10, 2018
In an apparently-real advertisement that has gone viral all over the internet, Dr. Pepper seems to declare itself “queer,” and possibly to give its alignment as “vers,” though really, who knows.
The ad, which features a slogan calling Dr. Pepper “the queer drink for diverse drinkers,” is said to have run in a Swedish gay magazine, though no one really knows for sure (according to Them, the original evidence provided for such claims was a facebook post that has since been taken down). It came to the internet’s attention when twitter user @BarmyArny posted it on Wednesday:
I think the fuck not pic.twitter.com/FiRutevIz1
— ah no (@BarmyArny) August 8, 2018
No comment on the veracity of this ad campaign has yet been made by Dr Pepper representatives, though it might make sense; as Coca-Cola, which manufactures and distributes Dr. Pepper — but only in Europe (it’s complicated) — ran a Super Bowl ad this year featuring a queer couple and a non-binary person.
Of course, if it is real, some point out, it’s just another example of corporations making token gestures of inclusiveness in order to score some of those sweet green LGBTQ dollars:
— Lola ???? (@TheirNameIsLola) August 8, 2018
But others take a more humorous position on the whole thing:
Finally an ad that caters to me, a sexual can of Dr Pepper
— Running for the door with your mom (@DamianneTweets) August 8, 2018
And still others admire the soda brand’s moxie:
I disagree. I find this cute, unexpected and a genuine attempt at connecting with our community (as much as a corporate advertisement can be.) I also find it gutsy as hell, it’s pretty sexual and to the point, so I give them much credit. I’m sorry you don’t like it.
— Jacob Proskovec (@jproskovec) August 9, 2018
What do you think? Is this cool and funny, or a cynical grab at our queer cash? Let us know in the comments on our Facebook page.