In celebration of Rumors Boutique’s fifth anniversary next month, the shop will be expanding to a larger location where co-owners and best friends, Casey Longyear and Marshe Wyche, will continue to promote local businesses and nonprofit efforts.
“To the general eye the Broad St. location may not have more of a presence than our current location, but we’ll be right off the 95 interstate and in between my favorite bar, Empire, and restaurant, The Nile. I’m excited to bring our light to the West Broad district,” said Longyear.
Rumors Boutique will reveal their new location, 723 W. Broad St., to the public on June 16, while their current location, 404 N. Harrison St., will remain open to the community during the transition period. Due to the larger size of the new location, Longyear and Wyche will continue their efforts in involving the community through launching their “Shop for a Reason” campaign. Once a week, the boutique promotes local businesses and nonprofits by donating 20 percent of the day’s total proceeds to a local cause.
“All the organization has to do is make a flyer, show-up, and we’ll give them 20 percent of the day’s earnings,” said Longyear.
Considering that the new location is in closer proximity to the West Broad art district, Longyear and Wyche plan to participate in the First Friday Art Walk. This will allow the boutique to provide wall space to rising artists, who may not feel qualified enough to apply to galleries. Longyear and Wyche give these artists 100 percent of the profits received from the art sale.
“We want to keep the same identity and same layout, but have it be more conducive,” said Longyear.
Now, the boutique will have the ability to additionally promote local designer accessories and reconstructed vintage items.
Rachel Williams is a rising senior at Virginia Commonwealth University with a calling to be a voice to the voiceless; and passion is to bring gender equality and ethnic justice to the forefront of RVA.