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Calvin Klein debuts first ad campaign featuring same-sex couples

Tim Wellington | July 30, 2015

I know what you’re thinking, Calvin Klein ads already served as flesh-reels for dudes into dudes, but now the designer is making it official with a new print and video campaign.

The new Fall 2015 campaign features two men in embrace, as well as two women similarly in embrace… and two women and one guy, and a mess of other complicated sexual pairings.

A video released with the campaign is a bit too fast paced to make out sexes, but don’t worry, there’s a lot of sex going on:

GIFS from the campaign have already made the rounds on the official CK tumblr page:

The next one, featuring two dudes starting to go at it, cuts through any confusion you might have and lets you know one of the involved parties is “vers”… nice.

Shot by photographer Mario Sorrenti, the campaign also features text bubbles of people hooking up. It’s a real classy affair.

“Calvin Klein Jeans has a long history of combining sexual energy with cultural relevance,” Melisa Goldie, chief marketing officer at Calvin Klein, Inc., told Pink News.

“Through this campaign, we’re creating an emotional connection with today’s technology driven generation, highlighting the new normal channel for modern meet-ups.”

I guess this is the new normal? I mean, its hot so whatever.