The Queen is Back
RuPaul is back at Viva Glam and she is fiercer than ever before.
Besides the outfit and makeup changes giving me life, the message in this video is much deeper. Mac’s AIDS Fund, VIVA GLAM, which started in 1994 (founded by the founders of MAC—Frank Angelo and Frank Toskan) and kicked off with RuPaul brings awareness and gives back to women, men and children affected by HIV/AIDS. VIVA GLAM gives one hundred percent of the proceeds from their VIVA GLAM products directly to those affected by HIV/AIDS.
VIVA GLAM also uses fearless spokespeople to convey MAC’s creativity, diversity, the importance of being provocative and are unafraid to be true to themselves. These spokespeople have included celebrities such as KD Lang, Lil’ Kim, Eve, Missy Elliot, Sir Elton John, Lady Gaga, Mary J. Blige, Shirley Manson, Christina Aguilera, Linda Evangelista, Boy George, Chloe Sevigny, Nicki Minaj, Ricky Martin, Pamela Anderson, Lisa Marie Presley, Debbie Harry, Dita Von Teese, Fergie, and Cyndi Lauper. This diverse group of spokespeople stays true to MAC’s mantra “all ages, all races, all sexes.”
The current chairman of the Viva Glam Fund is John Demsey. Demsey is the Group President of The Estee Lauder Companies Incorporated as of July 2006. According to MAC AIDS Fund, Demsey is “actively involved in several AIDS-related organizations, including the Fashion Group International Advisory Board; Advisory Council of the global Business Coalition HIV/AIDS; Honorary Board of Love Heals; Love Heals, The Alison Gertz Foundation for AIDS Education; Executive Advisory Board of the Children Affected by AIDS Foundation; and AIDS Project Los Angeles.”
RuPaul is ecstatic to be apart of this campaign again which she describes as a “turning point” in her life. Of all the qualities she’s named that are essential to being a VIVA GLAM spokesperson—such as being outrageous, colorful, flamboyant and fierce—she encompasses it all. However, RuPaul is in the campaign because it is important that something is done about HIV/AIDS across the globe.
“We’re still fighting this fight. A new generation of people really don’t understand the horrors of this disease and it’s important for our lovely warriors to keep on fighting,” RuPaul says in the video above. Support MAC and the VIVA GLAM fund by buying a creamy deep burgundy red lipstick and lip gloss that is perfect when you’re lip synching for your life.
The FDA and big organizations like that follow social norms and being homophobic seems to be a social norm at this point.”September 20, 2016
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