#RVAPride: LaDiff

At LaDiff, we consider ourselves to be inclusive rather than exclusive.
Anderson
Anderson
July 25, 2013

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#RVA Pride is what keeps us in Richmond. #RVAPride is what we love and do in the city. #RVAPride is businesses, people, place, and things that support the LGBT community here in Richmond. #RVAPride is a campaign to help bring LGBT people to Richmond. Get in on the fun, use #RVAPride on Instagram, Twitter, and Facebook, and help grow this city into the space we want it to be.

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LaDiff has been around since 1980 – starting with classics like futons and flip chairs. But as style evolved, so did this locally owned business. Taking great pride in their ‘brick & mortar’ location has been key to their success, with charming window displays and outstanding in person service, you’d be hard pressed to find another furniture, household accessories, and gift store that offers so much diversity. “Fun, energy, and enthusiasm” are all big players with LaDiff, so be sure to make this one of your first stops on your trip to RVA. Sarah Paxton, VP of Sales & Finance at LaDiff spoke with GayRVA about why her business has #RVAPride.

1) Why are you participating in this campaign?

LaDiff appeals to a wide range of people, all ages, all income levels, from preppy to punk and everything in between, with a large LGBT customer base included in that mix. The Richmond Pride event gives us a way to reach out to people in other markets who might not know who we are.

2) If you were to bring an LGBT friend/family member to Richmond, why would you take them to your establishment?

For the same reasons I would take anyone else: the eye candy of the furniture (fun, colorful, unique, interesting) and to experience our warm, welcoming team.

3) Where else would you take them in Richmond? Neighborhood wise?

Anywhere and everywhere. I think Richmond has evolved into a much more inclusive city. I would take them down Monument Avenue, to Maymont, Lewis Ginter, and Capitol Square. I would want them to eat at the Dairy Bar, Millies, Rappahannock Oyster, Osaka Sushi, and Amour Wine Bistro. I would drive them through Church Hill, Jackson Ward, the Fan, Northside, Woodland Heights, down Cary Street Road, and along Riverside Drive to see the diversity of our neighborhoods. I would take them shopping in Carytown, Shockoe Slip, and maybe Stony Point.

4) Why are you proud to be a part of or support the GLBT community here in Richmond?

At LaDiff, we consider ourselves to be inclusive rather than exclusive. Every visitor, customer, or client is valued. I hope the LGBT community feels welcome when they visit our store and work with our designers. Supporting this particular cross-sectional of our clientele is just another aspect of being a part of our community.