Hitting 4000 Instagram followers is not an easy task. It takes a special kind of appreciation for the art form – quick photos of a specific nature, maintaining themes, and more importantly, providing content that people find interesting. But in a social media platform rife with spam-bots and cat photos, Minh V. Le and Natalee Trinh, the owners and stylists at RVA Nails, have achieved the impossible.
Shop owner Minh V. Le and Stylist Natalee Trinh
Their nail designs feature vivid colors, intricate patterns and studs that follow the latest fashion trends. Their designs are wild and exciting. It’s not just a french tip with a glaze–it’s a zebra pattern, it’s a country’s flag, it’s avant-garde patterns on neon backgrounds. While some customers walk in with a specific design in mind, Trinh says that most people let the nail designers create what they please. “People often say ‘just do your thing,’ and ‘come up with something incredible’… (and) That’s what we do,” said Trinh assertively. The woman knows nails, and her work proves it.
RVA_nails has gained followers by uploading over 700 images of artwork onto their instagram account since its creation last November. “I did not expect to have so many followers,” said Le. “I like Facebook, but with Instagram you can connect more with hashtags.” Hashtags, similar to Twitter, let people tag image with themes, ideas, or concepts which are then easily searchable. Beyond the typical location tags “#rva, #richmond, #VCU, or #nails,” Trinh has managed to develop her own “#rvanails” tag, which makes their images even more accessible. And with hundreds of likes on each photo, its been a successful social media campaign.
Maya Earls and is a second-year journalism student at Virginia Commonwealth University. She was born in Los Angeles, and moved to Richmond in 2000. Her first journalism experience was managing social media for the Rock4Life benefit concert.She enjoys exploring Richmond on her bike and finding good views of the river. Her favorite past-time is watching people dance in their cars from her apartment window.
Photo via Instagram user darrianpmack Hey there, Brad Kutner here, I’m the Editor here at GayRVA. I want to thank you awesome folks for reading GayRVA and I hope your Friday is treating you well! I though I’d give you all a little insight into our #RVAPride campaign! Slowly but surely, we’re getting more and more [...]