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Side By Side’s Glitter Glam Jam Brings a Groovy Twist to Fundraising

Fundraisers will get on the floor to raise money for the LGBTQ youth support group.

Caitlin Barbieri | October 12, 2017

Side By Side is putting the fun in fundraising this weekend with their first Glitter Glam Jam dance marathon. This year the organization is doing something different from their traditional annual charity event, Run for ROSMY; they’re trading in their sneakers for dancing shoes.

“We decided to spice it up and try something different, and we thought what would be better than a dance party,” Side By Side’s Executive Director Ted Lewis said.

Participants in the dance marathon sign up to become a “Jammer” on Side By Side’s First Giving page, and can form their own team or join an existing one. At the event, Jammers will have to stay on the dance floor for four hours — or as long as they can.

After Jammers register, the fundraising begins. The Jammer who raises the most money will win the grand prize of two tickets to see Pink in Charlottesville. For this week only, two anonymous benefactors are challenging donors to support Side By Side by promising to match every dollar that is donated to the Glitter Glam Jam. “We have been fortunate to have some great folks who support the work of Side by Side,” Lewis said.

However, those who are not interested in competing are still welcome to join the festivities. Anyone and everyone is welcome at this event, with the exception of those under 21 (like me). Tickets are available for those who are not Jammers for $15 online and $20 at the door.

In addition to the donations, 100 percent of the event proceeds will go toward supporting LGBTQ youth. The money raised at this event will go toward items such as buying bus passes for youth to travel to Side By Side’s facilities, chest binders to help transgender youths feel more comfortable with who they are, and training for youth service providers.

Jammer Trudy Salmon-Akande has raised over $500 to for this event, and deeply values the work of Side by Side because of the impact it had on her son’s life. “They basically saved his life,” Salmon-Akande said. “It’s just an amazing organization. Because I love my kid, but my love couldn’t have saved him. I’m doing the Glitter Glam Jam to have fun and give back.”

Glitter Glam Jam will be a night for the LGBTQ community and allies to come together to eat, drink and dance, all in the spirit of supporting Side By Side. The Glitter Glam Jam will be held at Diversity Richmond on Saturday, Oct. 14 at 7 p.m. This is a 21+ event. Advance tickets can be purchased here.