Lady Gaga has released the official music video for her new single “Applause,” off the upcoming album, ARTPOP, causing a spontaneous uproar and dissection of this now controversial “gaga” content.
The video premiered Monday when Lady Gaga appeared on ‘Good Morning America’ and announced she will be opening the MTV Video Music Awards with a performance of it on Aug. 25.
Gaga wanted to originally release the song and the video on the same day told NY Daily Newsthat the plan was ruined when hackers leaked the song last week.
“My kind of music that I make is the kind that you look at,” Gaga said
MTV reported that Gaga’s video is “full of eye-popping imagery and layered with meaning.”
The video is directed by photographers Inez van Lamsweerde and Vinoodh Matadin. In an interview just hours after the video’s release co-director of the video, van Lamsweerde told MTV the video was very much influenced off of silence movies and horror films.
There are multiple allusions made in the video that RollingStone compiled into a “10 Weirdest Influences in Lady Gaga’s ‘Applause’ Video,” including Madonna’s “Vogue” and Botticelli’s The Birth of Venus.
“She’ll do anything in this video to make her audience happy and give them inspiration,” van Lamsweerde said about Gaga.
The art pop imagery of the video is webbed through a story of how Gaga claims to “live for the applause,” as said in the chorus of the song.
“There were all these kinds of, let’s say, tricks in there, but then the big idea was really to have her symbolize this moment of her hip breaking,” van Lamsweede said. “That’s why she’s sort of holding up her right leg as a trophy and this idea that no matter what it takes, she’ll get back onstage.”
Lady Gaga’s ARTPOP is scheduled to be released on November 11th.