When The Book of Mormon stopped in Richmond last week, it didn’t only offend and amaze thousands, it also broke records.
With $1,808,480.00 in gross, the Book of Mormon stop at the Altria Theatre broke the theatre’s box office record. We haven’t been able to confirm if it’s beat the record for the theatre under previous names, but we figure total number aren’t getting any lower.
“What a tremendous way to start our new season,” said Steve Traxler, President of Jam Theatricals, the presenting company of Broadway In Richmond. ”We are thrilled that it broke the all-time single week record.”
The Book of Mormon opened the 2014-15 Broadway in Richmond season at the Altria Theatre, which just finished two years of renovations at a cost of about $63 million.
According to a formula developed by the Broadway League, a national trade association for the commercial theater industry, the raunchy musical about mormon missionaries sent to Africa made a $6 million impact on Richmond.
The Book of Mormon, which swept the Tony Awards with Best Musical, Best Score (Trey Parker, Robert Lopez, Matt Stone), and Best Book (Trey Parker, Robert Lopez, Matt Stone), is no stranger to breaking house records.
The play’s touring performance has broken 72 house records in 34 venues across the country. And it’s run on broadway broke 49 house records.